We started out in 1990 as a funky family owned clothing store in West Cape May, NJ, printing all of our off beat designs by hand. And now 16 years later,we are still here-a bit bigger and better and still printing by hand because that's the way we like it! Sure there are speedier and more hi-tech ways to do things, but we here at The Fish really like to screen-print and make things by hand, so there is a little bit of heart and soul in every object made in our studio. We live in an area close to the beach and close to farmland...hence the focus of our design works; fish, surf and vegetable themed designs prevail, as well as positive messages. We also do wholesale work in which we create (or recreate) and print your company's logo on any type of garment you wish. Here at The Fish we have a focus on being environmentally conscious. We love our earth and hold strong to our belief that we need to work towards sustainability at all times. Check out our Organic Page for our newest product line.